Peters Ice cream Logo
Peters is Australian Icecream …well, it was!
Peters started in 1907 by a guy named Fred Peters, Manly Sydney.
The brand’s logo for the longest time looked like the one in this sign pictured from the 80’s, the one we are all familiar with… here also pictured is an Petersville Logo, they produced things like Edgells Products.
It’s after this when the logo had many different looks each time it changed company hands.
Here is some of the looks over the past 25 years. Some have “flat design” which is being more widely used these days on mobile devices or the print & TV media, this is what I call a “vector graphic”. Or skeuomorphism designed to emulate something from the real world. ie: button, 3D.