It was a brave marketing on behalf of Dick Smith to not only call these matches Dickheads, but to place them in direct competition to Redheads.
Redheads used to be Australian owned by Bryant & May, they had a huge production factory in Richmond Victoria around the 80’s, Redheads are now owned by an overseas company.
I visited the factory a few times when my auntie worked as a manager, it was amalgamated with Wilkinson Sword, so they also did razors. My mother was contracted to pack items for Bryant May, she would pick up boxes & boxes of supplies, pack them at home and return them, to get more to pack.
This display box had 100 packs (50 pictured) with 25 contents and often seen in Tobacconist and Milk Bars in the beginning of this millennium. From 25 matches to 22 to 20, and short lived they no longer were sold. Approx Value for Display Box with packs $100.
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