Dickheads Matches

Dickhead Matches

It was a brave marketing on behalf of Dick Smith to not only call these matches Dickheads, but to place them in direct competition to Redheads.

Redheads used to be Australian owned by Bryant & May, they had a huge production factory in Richmond Victoria around the 80’s, Redheads are now owned by an overseas company.

This display box had 100 packs (50 pictured) with 25 contents and often seen in Tobacconist and Milk Bars in the beginning of this millennium. From 25 matches to 22 to 20, and short lived they no longer were sold.

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Page First Published on: Mar 24, 2015 @ 21:04

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