Back in the 70’s part of Twisties advertising was a knitted jumper. Instructions of how to knit it at home were on a paper pad you tore of a slip, that was held by string & displayed where Twisties were sold.
“Twisties Put a sparkle in ya day Mmmm”, was the slogan before the longest running one,”Life’s Pretty Straight without Twisties”! The commercials were zany, twisted with the obvious”cool” factor. Television Commercials for Twisties range from the 60’s to this day. More Twisties Promotional Gear here.