A “glass and a half of full cream dairy milk”, was the hugely successful advertising campaign back around 1930’s and up until l the late 1980s where some of this advertising pictured comes from.
Professor Julius was an icon for Cadbury in the 80’s period with his quirky household experiments such as the memorable “egg in the bottle” trick!. And who would forget his catch phrase … “Why is it So”? In the 1990s Cadbury wanted to be known for the “taste” of it’s chocolate, which still highlighted the “glass and a half of full dairy milk” slogan including the well known symbol seen on the pack that Professor Sumner Miller is holding.
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