Gobbledok .. Chippies! Smiths Chips

“Chippie Chippie Chippie” … Bring back memories?
What a funny character, but a clever advertising one too!

Gobbledok Poster Do the Dok

The Gobbledok grabbed my attention, Im sure he made me buy more Smith’s chips.

I scored this poster (right) in the late 80’s from a local milk bar in Ringwood Victoria, it used to go above the chips display rack.  Asking the milk bar owner politely if I could have it when they were done with it, and here it is, still have it today. Looks like a few break dancers on potato planet Dok, doing “The Dok” .. WTF?

Well, sales of chips for Smiths increased with the launch of this lil fella that was only supposed to be a one-of for a commercial shoot to promote the new “Fresh Seal” (foil lining) packets.. this is when I began collecting chip packets.GobbleDok Smiths Chips Milk Bar Signs

More recently acquired this GobbleDok Poster….

Vintage Smiths Chips Packets Here




7 comments to “Gobbledok .. Chippies! Smiths Chips”

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  1. Josef - June 6, 2013 at 8:56 pm

    Hi if you have any of these for sale in particular the lites chicken packet from 1994 Any help would be greatly appreciated


  2. Pete

    Pete - June 10, 2013 at 2:11 pm

    Josef, sorry matey, in the Lites packets these are the only I have. In the 450 odd that I have there is some doubles and I will be putting them on e-bay eventually. Sorry can’t help you out with the Lites.

  3. Alex Lee - January 29, 2014 at 4:49 pm

    Hi Peter!

    Love the site. I’m a 38 year old and love nothing more than nostalgia and looking back at the things we had growing up.

    I’m now teaching graphic design at a humble TAFE (NMIT) and I’m wanting to set a project for the students to design their own potato chip packages, with a nod back to old chip packets to more recent ones.

    For the images on:




    Would you be able to provide higher resolution scans the students could refer to, to be able to see the finer details of the graphics and typography?

    That would be fantastic if you could. Of course, I’ll be sure to get the students to visit your site 🙂

    – Alex Lee

    • Pete

      Pete - January 30, 2014 at 9:35 pm

      Hi Alex, thanks for dropping by, glad you enjoyed it.
      Sure. I will send you an e-mail with some images of these chip packets for the students.
      Sounds like a great project, the results would be great to see.

  4. Kerrie Kent - October 21, 2014 at 6:37 pm

    I found this old chip packet. Can you tell me how old it is? Is it worth anything?

    • Pete

      Pete - October 22, 2014 at 7:21 am

      Hi Kerrie, great lil find, did you find it under a house, I have had luck finding many under houses?
      This is from late 70’s to early 80’s, I have a poster that depicts this packet, it was pre GobbleDok days, the packet changed slightly for the Gobbledock poster, one noticeable part is the stars on the top.
      This packet in it’s condition is worth around $10, if you are interested in selling, I would buy it from you… thanks for sharing. Here is a link to that poster. Smiths Chips 70's Poster

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