Vintage Soft Drinks

Tarax, Cottees, Jusfrute, and many smaller independent bottling companies produced some great brand names and flavours back in the 70’s right here in Australia.

Many country towns had their own bottling factories for fizzy, full of sugar, artificially flavoured carbonated water drinks. I’ve photographed these tin (steel) cans as these are the most unusual, they are made in Oz in the early 70’s (metric) of sturdy steel, not aluminum, and in the days of when gay meant jolly.

Internationally Coca Cola is of course the big winner these days, as is Red Bull and the now very popular “energy” drinks like V, Mother, etc. Marketing this “lolly water” can create big bucks for these companies.

These soft drink companies today incorporate huge prize give aways, their own MX Teams, Sports Teams, Events and the like as a great marketing tool for some sugar water and flavour!!

Seems today everyone wants to drink American brands here in Oz … Why didn’t we have one that became our own Aussie favorite and an icon?
The word “soft drink” is used in Australia for carbonated beverages, Soda or Pop it is commonly named in the US, soft drink simply means without alcohol.

Fanta Bottle | Coca Cola & Fanta Advertising Signs
Solo was originally owned by Tarax, created as a “Pub Squash”

4 comments to “Vintage Soft Drinks”

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  1. Billy Mifsud - July 28, 2014 at 10:02 pm

    Love your website, it brought back some great memories, love the old stuff, would love to add some old milk bar memorabilia to my collection, very hard to find though.

    • Pete

      Pete - July 29, 2014 at 10:48 am

      G’day Billy thanks champ, glad you visited. Yes the memories for me never stop, I’m always unfolding new treasures that take us back to a happy time of our lifes..
      Checked out your website, your signs are AMAZING man! Worth having a look at peeps, especially those wanting a Sign that is a talking point! http://www.retrosigns.com.au/

  2. Sugerous Maximus - August 31, 2014 at 1:09 pm

    Tarax were huge back in the day and supplied a wide variety of drinks to both Milkbars and the grocery chains. Even sponsored the Rye carnival in Victoria throughout the 1980s. Their creamy soda was great! Deregulation and removal of tarriffs likely put most of these local bottlers (Tarax, Marchants et al) to the wall.

    • Pete

      Pete - September 2, 2014 at 6:47 pm

      OMG, the Rye carnival is truly my favourite childhood memory…I won the talent quest one year dancing over Bands and stuff, was pretty stoked I was about 15 at the time, a local was the sponsor of the Quest, “carpenters” or something like that, I have a photo of me in the Rye newspaper from back in the day! Thanks for visiting! Pete

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