Tarax, Cottees, Jusfrute, and many smaller independent bottling companies produced some great brand names and flavours back in the 70’s right here in Australia.
Many country towns had their own bottling factories for fizzy, full of sugar, artificially flavoured carbonated water drinks. I’ve photographed these tin (steel) cans as these are the most unusual, they are made in Oz in the early 70’s (metric) of sturdy steel, not aluminum, and in the days of when gay meant jolly.
Internationally Coca Cola is of course the big winner these days, as is Red Bull and the now very popular “energy” drinks like V, Mother, etc. Marketing this “lolly water” can create big bucks for these companies.
These soft drink companies today incorporate huge prize give aways, their own MX Teams, Sports Teams, Events and the like as a great marketing tool for some sugar water and flavour!!
Seems today everyone wants to drink American brands here in Oz … Why didn’t we have one that became our own Aussie favorite and an icon?
The word “soft drink” is used in Australia for carbonated beverages, Soda or Pop it is commonly named in the US, soft drink simply means without alcohol.
Fanta Bottle | Coca Cola & Fanta Advertising Signs
Solo was originally owned by Tarax, created as a “Pub Squash”
